Templates are reusable Email layouts or SMS content that can be saved and inserted into Automations or Blasts for ease of use later.
Your account comes pre-loaded with the most common Email and SMS content types as Global Templates for you to use. Once a Global template is inserted you can adjust the content on a one-time basis but the changes made will not override the Global Template.
You do have the ability to create your own Email and SMS templates for your account.
To create a new Template, click the purple plus button:
Give your Template a name and then you will then select either SMS/MMS or Email.