Templates are reusable Email layouts or SMS content that can be saved and inserted into Automations or Blasts for ease of use later.
Your account comes pre-loaded with the most common Email and SMS content types as Global Templates for you to use. Once a Global template is inserted you can adjust the content on a one-time basis but the changes made will not override the Global Template.
You do have the ability to create your own Email and SMS templates for your account.
To create a new Template, click the purple plus button:
Give your Template a name and then you will then select either SMS/MMS or Email.
Once you've made your selection either the SMS Content Editor or Email Editor will open. From there you will build your email or text and save it to use later.